Essentials of Marketing
Essentials of Marketing
Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline. The 7th edition also includes increased content on digital marketing, as well as a new 'thinking ethically' feature which is designed to make students think about this vital area of marketing.
The book is further complemented by a full range of online resources, including companion website, power-point slides and an instructor's manual.
PRP: 561.92 Lei
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505.73Lei
505.73Lei
561.92 LeiIndisponibil
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Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline. The 7th edition also includes increased content on digital marketing, as well as a new 'thinking ethically' feature which is designed to make students think about this vital area of marketing.
The book is further complemented by a full range of online resources, including companion website, power-point slides and an instructor's manual.
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