Kotler: Marketing Management_p4
Kotler: Marketing Management_p4
* A structure designed specifically to fit the way the course is taught in Europe.
* Fresh European examples which make students feel at home.
* The inclusion of the work of prominent European academics.
* A focus on the digital challenges for marketers.
* An emphasis on the importance of creative thinking and its contribution to marketing practice.
* New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for both undergraduate and postgraduate marketing programmes.
PRP: 690.00 Lei
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621.00Lei
621.00Lei
690.00 LeiLivrare in 2-4 saptamani
Descrierea produsului
* A structure designed specifically to fit the way the course is taught in Europe.
* Fresh European examples which make students feel at home.
* The inclusion of the work of prominent European academics.
* A focus on the digital challenges for marketers.
* An emphasis on the importance of creative thinking and its contribution to marketing practice.
* New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for both undergraduate and postgraduate marketing programmes.
Detaliile produsului